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To develop and commercialize innovative science-based technology for the sourcing of Ontario-grown American ginseng materials and premium quality, evidence-based American ginseng natural health products.


Be recognized as Canada’s premier evidence-based ginseng products company, offering the best products to consumers and ingredients for the industry through research and innovation by utilizing advanced bioprocessing and molecular horticulture practice by the best in the industry.


We believe in the advancement of science and technology for future development via grant supports from government agencies, such as NSERC and AAFC, and sponsorship of research at academic institutions. Among nations in the world, Canada is known to have a good regulatory framework for NHPs, although there are critical areas that are not particularly clear to the average Canadian. We emphasize the importance of outreach to the consumers and the public regarding product quality and safety issues as well as the importance of understanding the regulatory and evidence paradigm.


We employ state-of-the-art bioprocessing and manufacturing technology coupled with advanced phytochemical and pharmacological analyses to ensure the highest quality products.


Our products will benefit:

Those with chronic conditions to improve their quality of life and help to reduce financial impact on social assistance.

Sectors engaged in the cultivation and sourcing of ginseng. We intend to make profit to generate a fair return for our investors and staff, and to finance further development of innovative value-added health products with locally sourced raw materials.

Others products: Chinese herbal medicine

We also extend our work to other Chinese medicinal herbs and offer industry services in R & D consultation, and custom advanced processing and cultivation.


Western Phytoceutica Inc (WPC) is a Canadian company located at the Western Sarnia-Lambton Research Park and established in 2013 to extend the R&D work of the Ontario Ginseng Innovation and Research Consortium (OGIRC), a $20M multi-disciplinary, multi-centered and sector initiative that was supported by the Ministry of Research and Innovation of Ontario towards the promotion of research & development of new technologies for ginseng and commercialization of novel ginseng products.


We believe in an interdisciplinary approach and participation of experts with diverse backgrounds and expertise. Our team consists of expert scientists with experience in plant biotechnology, agronomy, phytochemistry, traditional Chinese medicine, pharmacology, and immunology and biochemical engineering. They also collaborate with faculties from Western University, the Bio-Industrial Process Research Center of Lambton College, and Agriculture Agri-Food Canada.

  • Engagement in the advancement of science and natural health product development

  • ISO/TC249 quality and safety of traditional Chinese Medicine Standard Council of Canada: Chair of Mirror Committee; Canadian delegates and workgroup experts

  • Consortium for Globalization of Chinese Medicine: Advisory Board

  • Canadian Institute for Chinese Medicinal Research CICMR: Executives

  • Journal of Complementary and Integrative Medicine: Editorialship

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